Having given the best World Cup 2010 Theme Tune award to ITV, the Euro 2012 title already looks destined to cross to the other side.
I'm liking the BBC's choice of music and especially their graphics, which feature elements of the sixteen nations' badges brought to life in an elegant, Eastern bloc-ky kind of way.
As for ITV - what's going on? Dodgy models made from what? Woodbines? Paper mache? Dried stool? And what's with the over-sized heads?
I will reserve final judgement until later in the tournament. Actually, no I won't. The BBC have already won this battle.